10 Tips for Creating A Successful E-Commerce Website
Creating a successful store can be very challenging with the restrictive policies of sites like Amazon and eBay. These sites typically restrain merchants’ branding to keep up their standardized image. It is a fantastic reason why it’s a great idea to build your e-commerce website yourself. With the e-commerce website game, it’s possible to have sufficient control over your customers’ experiences. Whether it’s stressing a store sale or reorganizing product placement, merchants can use their e-commerce site to connect directly with their customers and encourage sales.
The downside is that with so much freedom, it may be difficult to tell where you should begin with curating your shop.
To start retaining devoted customers and enticing new buyers, here are some tips on how to create a successful e-commerce website. These strategies cover everything from how buyers experience each element of your e-commerce site to how to drive up sales by attracting new buyers. You can target your customers’ interests using these strategies so that your e-commerce website will stand out from less savvy merchants.
Create Engaging Web Design
It doesn’t matter if you have the best customer service or the best products in your niche – if your web design is lousy, your e-commerce site’s doomed. 93% of customers consider web design (appearances) to be the vital factor in determining their purchase, according to a Kissmetrics study.
To create a beautiful e-commerce website, you can either take it upon yourself to learn how to code or hire a professional web developer. You can also try utilizing a professional template and customize it to fit your needs. Thankfully, there are thousands of excellent e-commerce templates available through websites like ApolloTheme and TemplateMonster which follow the latest web design trends and have intuitive layouts with clean designs.
Your design elements should enthrall your visitors, utilizing minimal text combined with full-size images.
Have an Amazing “About Us” Page
A visitor to your “About Us” page is already interested in your store and is looking for you to prove to them that your e-commerce site is the best one to suit their needs. It is your chance to inform and wow them, so make sure your “About Us” page spells out what you have to offer your clients, what you do, and who you are. It is also a great place to place testimonials and any other achievements your e-commerce website has earned, such as a social media following.
This opportunity could lead to gaining a new customer, so make sure you don’t waste it! All your contact information should be placed here as well as other easy-to-find places around your e-commerce website.
Beware of packing your “About Us” page with too much information, though. You certainly don’t want to overwhelm your visitors in such a way that they avoid reading the information at all.
Show Your Brand Partners
It isn’t easy for customers to give up their hard-earned cash to an unknown, random e-commerce website – and many won’t do it. Therefore, it’s essential to partner with other brands and show your partnerships on your e-commerce website. Even if these partners aren’t major companies like Coca-Cola or Apple, they can add a degree of trustworthiness to your e-commerce site that customers can depend on. The more partners you have, the better!
Offer Fantastic Online Support
Customers like to know that after they make a purchase, they will have online support for that purchase if it is needed. Consulting with customers before purchasing and troubleshooting after the purchase is what you need to convert first-time buyers into lifelong, loyal customers.
A live chat feature which is available 24/7 makes for the most helpful and comprehensive type of support. It can improve your e-commerce website’s conversion rate by 10% or more. Even if you can’t provide round-the-clock support, you can at least give some help to customers during regular working hours.
Make sure your support options are visible from the homepage, and also make sure that you are ready to offer support for all stages of the buying process to both create and retain new customers.
Support Popular Payment Options
An e-commerce website, of course, cannot exist without a payment system. Make sure that your payment system includes as many forms of popular payments as possible. PayPal is by far the most popular payment system, but there are a lot more payment systems you can use as well.
Let your customers save their address and payment information in their accounts so that future purchases can be quick and easy to make. No matter what payment system you use, make sure that it offers a wide range of payment options, so your customers can efficiently use the payment option that fits them best.
Advertise on Social Media
When you advertise on social media, you open a whole world of fun, creative ways to encourage your customers to make purchases through your e-commerce website and connect with them. Social media advertising can encompass everything from a Facebook post to an image on Instagram.
Use analytical tools like Google Analytics to track what social media is used by your customers the most and focus on these platforms for your marketing. Since social media allows a lot of creativity, try to tap into the personalities of your buyers to connect with them.
Utilize A Blog
Having a blog can help you generate more e-commerce traffic, as well as helps your e-commerce website rank higher in search engines so it gets placed more prominently in search engine results. If your posts contain helpful information for consumers and make respectable use of SEO keywords, you can use it as a stepping stone to inspire people to visit your e-commerce website to make purchases.
A blog can also help you connect with your customers on a deep, personal level that you can’t achieve with your e-commerce website or social media. Seeing how your customers react to your content can help you design a better e-commerce site to fit their needs. Blog posts that offer some value to the reader builds buyer trust, such as providing expert advice on how to best use your products or other industry related information.
Make sure that if you run a blog that you are using SEO tools to measure the keyword difficulty of terms and monthly search volume. Remember that keywords which have high difficulty ratings and monthly search volumes are going to be harder to rank with. Also, use Google Analytics to track which pages get the most page views, and keep them in mind when you are planning future posts.
Product Reviews That Build Buyer Trust
Product reviews and ratings can build buyer trust in your brand vastly. Since customers can’t meet the seller in person, they often rely on the other buyer’s opinions to help guide their purchase decisions. Meanwhile, ratings can help customers quickly make decisions about what to purchase without having to read a ton of reviews.
To encourage your customers to review your products, don’t be afraid to kindly ask them after buying to leave a review sharing what they think of the product they purchased. Customers that are satisfied with a product won’t remember to leave a review, so it helps to give them a mild push in the right direction. You can also offer an incentive for leaving product reviews, like offering a small discount on their next purchase.
For purchases to happen, your e-commerce site is going to have to generate traffic. What is the key to this? Search engine optimization! Your e-commerce website is going to rank much higher in search engines if you incorporate search keywords in your product titles and descriptions.
Make sure you use SEO tools to find search terms that have a high enough monthly search volume and a low enough difficulty score to help your e-commerce site make the top rankings for those terms. Also, make sure that you check out the competition before you add SEO keywords to your products. If there’s a lot of heavy competition in the search engine results for your selected SEO keywords, consider using different ones.
30% of online purchases last year were made from mobile websites. According to Business Insider, this number is only going to increase to 45% over the next two years. Because of the growing use of mobile websites for online shopping, you will need to make sure your e-commerce website is mobile-friendly. You can check out the OS system requirements for various mobile operating systems to make sure your e-commerce website fits in their specifications, or you can make sure to use store design templates that are already set up to be mobile-friendly.
To help make your e-commerce site more mobile-friendly, make sure to use a design that is horizontally oriented instead of vertical. Also, check your website on your mobile device and browse around to look for errors.